For everyone who lives, works, and plays on our lands and who cares about protecting the nature of Whatcom County, the Whatcom Land Trust is the only local nonprofit that collaborates and engages with our community to acquire interests in land. This is to ensure future generations have clean air and water, working lands, healthy habitats, and special places to visit. We are unique in the way that we permanently protect and steward the intrinsic value of land for Whatcom County.
Our goals are to support the creation of a strong community conservation ethic in Whatcom County by executing communications that help increase the number and diversity of supporters and deepen engagement in conservation actions.
We do this by:
- Creating awareness of what Whatcom Land Trust does among potential supporters
- Expand our messaging to diverse demographics, including rural areas and to the under 50 age group.
- Significantly enhance digital communications platform to acquire and engage our supporters
- Build the reputation of Whatcom Land Trust as a leader in conservation
Specific ways we do this:
- Create awareness of Cascades to Chuckanuts Projects- Skookum Creek, Galbraith Mountain and Governors Point — to support conservation and development initiatives
- Support relationship building around South Fork Nooksack Watershed protection
- Create awareness of how Whatcom Land Trust can help young farmers through Farmland Protection- Agricultural Purchase of Development Rights program
- Create awareness of The Trust’s role in managing our protected lands
- Increase awareness and quality of Stewardship Community Engagement
- Create awareness of large Restoration Projects (California Creek Estuary, Kelsey, Harrison)
- Support donor engagement to ensure success of capital campaigns, annual appeals and the spring event (The Skookum Creek campaign was the largest privately supported community campaigns in Whatcom Land Trust’s 35 year history)
- Grow awareness of the planned giving program to engage planned gift donors and acquire new ones